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3 developer marketing insights and 1 thing about pears every week

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🍐#17: Sales in dev tools, SEO growth loop, and a pricing page idea

7 months ago

🍐#30: Alternative way of running dev ads, "it doesn't suck" campaign, and how to show performance benchmarks

Jakub Czakon4 months ago

🍐#27: Foundations of marketing, classic blog CTA, and a great Case study format.

Jakub Czakon5 months ago

🍐 47: Dev Influencer marketing, great ad of an infra product, and a tiny copy change that crushed it.

Jakub Czakon14 days ago

🍐#46: Why allow comments on dev ads, swag giveaway CTAs, and a story of extra narrow product positioning

Jakub Czakon21 days ago

🍐#45: How to get the first 1000 stars, header with tabs pattern, and "life is too short" campaign

Jakub Czakona month ago

🍐 44: How to prove ROI of dev marketing programs, top-notch "jobs-to-be-done" blog post, and a classic campaign

Jakub Czakona month ago

Sorry for the broken article link in the last newslepear

Jakub Czakona month ago

🍐 #43: Developer marketing funnel, memorable billboard campaign, and a clever case study format

Jakub Czakona month ago

Developer Marketing Examples are live on Product Hunt

Jakub Czakon2 months ago

🍐 42: Packaging open-source products, "top of the article" CTA, and a good way to present integrations

Jakub Czakon2 months ago

🍐 #41 Big list of dev influencers, devy blog design, and a CTA that will make you chuckle

Jakub Czakon2 months ago

🍐 #40: What is good and bad dev marketing, awesome YouTube video, and a home page header idea

Jakub Czakon2 months ago

🍐 #39: Dev tool conversion benchmarks, great blog CTA, and how to show your flexible pricing plan

Jakub Czakon2 months ago

🍐 #38 Modern developer-led GTM, clever office hours CTA, and Snowflake billboards.

Jakub Czakon3 months ago

🍐 #37 How to create your ICP, great "us vs competitor" article, and a brilliant way of using testimonials

Jakub Czakon3 months ago

🍐 #36: Building a developer blog, showing "how it works", and a basic Reddit ad that crushed it

Jakub Czakon3 months ago

🍐 #35: When devs check out pricing, sidekick products, and how to show you are faster

Jakub Czakon3 months ago

🍐 #34: When to set up a sandbox, great round announcement, and an awesome blog CTA

Jakub Czakon3 months ago

🍐#33: Actionable developer personas, marketing KPIs, and a great explainer video

Jakub Czakon4 months ago

🍐#32: 3 tracks of PLG acquisition, testimonial ads, and great devex in the docs

Jakub Czakon4 months ago

🍐#31: selling value of dev tools, fly.io launch copy, and a novel blog CTA

Jakub Czakon4 months ago

🍐#30: Alternative way of running dev ads, "it doesn't suck" campaign, and how to show performance benchmarks

Jakub Czakon4 months ago

🍐#29: Cloud vs self hosted biz model, great Reddit ad, and clean pricing calculator

Jakub Czakon5 months ago

🍐 #28: Monetizing open-source, dev t-shirt idea, and an awesome Linkedin post format

Jakub Czakon5 months ago

🍐#27: Foundations of marketing, classic blog CTA, and a great Case study format.

Jakub Czakon5 months ago

🍐 #26: Devtools newsletter, Algolia search widgets, pricing page copy

Jakub Czakon5 months ago

🍐 #25: How measure content marketing, navbar design, and remarketing ads

Jakub Czakon6 months ago