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- 🍐#142: Wiz “don’t book a demo” ad, awesome onboarding email drafts, and an awesome YouTube shorts ad from Neon
🍐#142: Wiz “don’t book a demo” ad, awesome onboarding email drafts, and an awesome YouTube shorts ad from Neon
"Rogalik" with cream cheese
Jakub Czakon
February 01, 2026
Hey,
Walked past this bakery the other day and saw this once super common and now hard to find Polish bun called “rogalik”.
Peared 🍐 with flavored smooth cream cheese this is heaven.
I used to eat this a lot when I was a kid. Just so you know the only proper way to do it is by scooping the cheese with rogalik.
This week on the agenda:
Neon YouTube shorts ad
Wiz “don’t book a demo” ad
Great onboarding email drafts
+ a few bonus links at the end
Total pearusing time: 5min
Before we start a word from this week’s sponsor:
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5+ years in content strategy, content marketing, SEO, or related roles
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Developer marketing insights
1. Wiz “don’t book a demo” ad
A simple idea but I really like it.
No dev likes to talk to sales if/when you push them → until they actually want your help in buying the product).
You want people to watch a demo of your product (even if just highlights) so you create a short one → should never be a bad outcome
In an enterprise heavy space, where there are tons of”book a demo ads” they zig when other zag with “Don’t book a demo” calling the other companies in a way
The only ad copy (as in LinkedIn description) is “your time is important ❤️ ” which makes it all feel cosy, safe, and human.
Really nicely done.
btw on the old Posthog homepage there was a section that played with the same idea in their characteristically snarky way. Also loved that one.
2. Great onboarding email drafts
On a special episode of Code to Market Podcast, Hank shared another piece of gold (that podcast is awesome btw, listened to every episode so far) → onboarding email drafts that you can copy paste and use right away.
Sequence of 3 emails with things to fill out. A fantastic starting point that is surprisingly hard to beat.
Anyhow, Hank shared those drafts here, so do check them out yourself (and listen to the pod!!!) → see email drafts.
2. Neon YouTube shorts ad from Primeagen and Teej
Finally my YouTube shorts scrolling paid off as I found a dev tool ad with 10k upvotes and this as the first comment:
No hardcore production just creativity, understanding of your audience and pure old school fun and joy. I start to internalize that “being funny on the internet” is probably one of the moats.
Anyhow Primeagen and Teej created this beauty full of DB puns, and a borderline cringy plot twist. Finished it with a solid and super clear CTA. Watch this:
Need more developer marketing insights?
1. Work with me 🍐
"You helped us land messaging that clearly states the problem and solution in the words our champions actually use. The homepage is super crisp now."
If you want my help I do Workshops (60-minute session on whatever you want), Teardowns (audit+suggestions for your homepage, messaging, ads etc), and longer-term Advising.
2. Bonus links to check out
3. Join our Slack community
"Been here 20 min and already folks are sharing great advice."
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