🍐#139: A life learning and my favorite dev marketing insights from 2025

Special week, special post

Author

Jakub Czakon
December 28, 2025

Hey,

Special week, special post.

Went through all the newsletters from 2025 and picked out my favorite 31 insights/resources I shared.

Also, I promised a life learning, right? Here it comes:

Don't take life too seriously, nobody ever makes it out alive anyway.

And a marketing learning connected to that:

The biggest marketing campaign risk is not a flop but indifference. Proceed accordingly.

It felt very very true in 2025 and I expect it to be even more of a case next year.

Oh and before I forget, thank you so much for staying with me in 2025 and best of luck marketing to devs in 2026!

Total pearusing time: 5min

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31 Developer marketing insights from 2025

  1. LinkedIn CEO/Founder playbook in #95

  2. PostHog “design our billboard” campaign #95

  3. Ideas for marketing differently in #98

  4. Benefit layers in dev tool messaging in #101

  5. Pricing and billing teardowns from Schematic in #102

  6. Compact, scrolling feature sections from Graphite in #104

  7. How to write blog posts developers want to read in #106

  8. April Fools’ Day in dev tools in #106

  9. PlanetScale website change behind the scenes in #108

  10. Building developer communities of craft in #109

  11. Positioning through anchoring in #109

  12. Terminal Shop stunts on React Miami in #110

  13. Comparison of the comparison pages incident.io vs PagerDuty in #112

  14. Is faster a good value proposition? in #112

  15. How GlassFlow got to the top of Hacker News in #113

  16. Social proof and product section from Buildkite’s homepage in #113

  17. Don’t be “for every company and idea on the planet”in #114

  18. New (and awesome) PostHog billboards in #114

  19. Dev tool ads examples gallery from Reo.dev in #117

  20. Adam Frankl’s tips for developer marketers (not just founders) in #118

  21. Customer name drop in H1 in #119

  22. Teardown of LinkedIn Ads from Aikido Security in #120

  23. Epic “flawsome” strategy execution from Astronomer in #123

  24. Marketing dev tools on Reddit with Aditya Ramakrishnan in #125

  25. Newsletter on how to create LinkedIn technical content in #129

  26. New Posthog website in #131

  27. How to create a good GitHub Readme in #133

  28. Tips for “writing” incredible developer content in #133

  29. Two AI tips/prompts for audience research in #134

  30. Case study X/Twitter ad from ClickHouse in #135

  31. Kilo Code Reddit ads and Scientific Advertising in #138

Need more developer marketing insights?

1. Work with me 🍐

"Jakub immediately got to the heart of our concerns.

Especially the unique challenges of crafting a marketing and content strategy for a developer audience."

David Burton, Head of Content, Apify

If you want my help I do Workshops (60-minute session on whatever you want), Teardowns (audit+suggestions for your homepage, messaging, ads etc), and longer-term Advising.

2. Join our Slack community

"Been here 20 min and already folks are sharing great advice."

Charles Cook, VP Marketing & Ops @Posthog

2500+ dev tool CMOs, heads of growth, product marketers, and other practitioners talking shop.

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