developer marketing newslepear

Developer marketing insights and something about pears every week

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Featured Posts

🍐#17: Sales in dev tools, SEO growth loop, and a pricing page idea

🍐#30: Alternative way of running dev ads, "it doesn't suck" campaign, and how to show performance benchmarks

Jakub Czakon

🍐#27: Foundations of marketing, classic blog CTA, and a great Case study format.

Jakub Czakon

Archive

🍐#143 Closing chapters, acquisitions, and sabbaticals.

Yep, let me explain.

Jakub Czakon

🍐#142: Wiz “don’t book a demo” ad, awesome onboarding email drafts, and an awesome YouTube shorts ad from Neon

"Rogalik" with cream cheese

Jakub Czakon

🍐#141: How to get your engineers to blog, executive dinners, and a benchmarking ad campaign from ClickHouse

Pearenting lesson

Jakub Czakon

🍐#140 What Hacker News says about LinkedIn, and a nerdy riddle billboard idea

Diapers, diapers, diapers, and even less sleep.

Jakub Czakon

🍐#139: A life learning and my favorite dev marketing insights from 2025

Special week, special post

Jakub Czakon

🍐#138: Learnings on growth from Modal's CEO and Kilo Code Reddit ads

9-9-6 parenting

Jakub Czakon

🍐#137: Learnings from Clerk’s experiment, stickers inspiration library, and an interview tip for founders

Big news

Jakub Czakon

🍐#136: Learnings from 10 years of sponsoring developer events, chat hack from Stripe and an X ad from ClickHouse

Remember, remember...

Jakub Czakon

🍐#135: Kilo Code billboard campaign, and a new developer-led newsletter

Pijamas

Jakub Czakon

🍐#134: Two AI tips/prompts for audience research, and a LinkedIn Outreach Playbook

Will not spear you the details

Jakub Czakon

🍐#133 How to create a good GitHub Readme, and tips for “writing” incredible developer content

High on pear juice

Jakub Czakon

🍐#132: Google Search ads and dev tool documentaries

Esther Perel

Jakub Czakon

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