developer marketing newslepear

developer marketing newslepear

Developer marketing insights and something about pears every week

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Featured Posts

🍐#17: Sales in dev tools, SEO growth loop, and a pricing page idea

🍐#17: Sales in dev tools, SEO growth loop, and a pricing page idea

🍐#30: Alternative way of running dev ads, "it doesn't suck" campaign, and how to show performance benchmarks

🍐#30: Alternative way of running dev ads, "it doesn't suck" campaign, and how to show performance benchmarks

Jakub Czakon
Jakub Czakon
🍐#27: Foundations of marketing, classic blog CTA, and a great Case study format.

🍐#27: Foundations of marketing, classic blog CTA, and a great Case study format.

Jakub Czakon
Jakub Czakon

Archive

🍐#108: Great LinkedIn ad, and behind the scenes of PlanetScale redesign

🍐#108: Great LinkedIn ad, and behind the scenes of PlanetScale redesign

Happy holidays for those celebrating!

Jakub Czakon
Jakub Czakon
🍐#107 Marketing API products to devs

🍐#107 Marketing API products to devs

Markepear is going full ".dev"

Jakub Czakon
Jakub Czakon
🍐#106: How to write blog posts developers want to read and April Fools’ Day in dev tools

🍐#106: How to write blog posts developers want to read and April Fools’ Day in dev tools

Pearrrumble!

Jakub Czakon
Jakub Czakon
🍐#105: Communicating self-hosted deployment, learnings from Posthog, and three great examples from the Stream Director of Marketing

🍐#105: Communicating self-hosted deployment, learnings from Posthog, and three great examples from the Stream Director of Marketing

Brunch, munch, crunch. Happy Sunday!

Jakub Czakon
Jakub Czakon
🍐#104: Great feature section design pattern, Clay + YC workflow for booking meetings, and learnings from "Marketing to DevOps"

🍐#104: Great feature section design pattern, Clay + YC workflow for booking meetings, and learnings from "Marketing to DevOps"

Go humans! And go pears!

Jakub Czakon
Jakub Czakon
🍐#103: Signup form conversion trick, how YC founders get well-designed websites, and how many CTO delegate research

🍐#103: Signup form conversion trick, how YC founders get well-designed websites, and how many CTO delegate research

What's cooking?

Jakub Czakon
Jakub Czakon
🍐#102: Pricing and billing teardowns from, and how to book demos with ICPs through LinkedIn

🍐#102: Pricing and billing teardowns from, and how to book demos with ICPs through LinkedIn

howdy, how are things?

Jakub Czakon
Jakub Czakon
🍐#101: Signal sales playbooks, guerrilla marketing ideas, and benefit layers in dev tool messaging

🍐#101: Signal sales playbooks, guerrilla marketing ideas, and benefit layers in dev tool messaging

developer marketing 101 (sort of)

Jakub Czakon
Jakub Czakon
🍐#100: Getting pear-sonal, numbers, and learnings from 3 years of writing about dev marketing

🍐#100: Getting pear-sonal, numbers, and learnings from 3 years of writing about dev marketing

wham, bam, thank you ma'am

Jakub Czakon
Jakub Czakon
🍐#99 Early-stage content, dogfooding, interactive header visual, and a trick for Reddit audience research

🍐#99 Early-stage content, dogfooding, interactive header visual, and a trick for Reddit audience research

I got 99 issues and a pear is in every single one

Jakub Czakon
Jakub Czakon
🍐#98 Ideas for marketing differently, "Whatsup message" ad, and {Your product} alternative campaign

🍐#98 Ideas for marketing differently, "Whatsup message" ad, and {Your product} alternative campaign

Lots of fun stuff this time.

Jakub Czakon
Jakub Czakon
🍐#97: How to market on Reddit

🍐#97: How to market on Reddit

Going deepear this time ;)

Jakub Czakon
Jakub Czakon
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