developer marketing newslepear

🍐#127: Deep dive into marketing on Product Hunt, and how to improve AI search visibility

Why do pears have different shape than apples?

🍐#126 "Nightmares" on Hacker News, learnings from ex Vercel VP marketing, and a great launch video ad

🍐#125: Marketing dev tools on Reddit and great baseline onboarding email from Auth0

New stuff after a little break

🍐#124: How to make your dev brand memorable, and what is still relevant from my 2022 interview on Scaling DevTools.

Summer slack off

🍐#123: My most common tip for founders and an epic execution of the "flawsome" startegy

A bit of a reminiscence

🍐#122: Github signals monitoring and outreach success story, effective dev tool messaging and correlation is not causation

Jet lag and memories

🍐#121 Marketing ideas from ICML 2025 conference

Canadian pear cider and more

🍐#120: Teardown of LinkedIn Ads from Aikido, Meme ads success story, and why both DevEx and LLMEx matter

I'm in Vancouver.

🍐#119: Website screenshot ad creative, name drop in H1, and why investing in brand matters

It's been a sick week, literally

🍐#118: Adam Frankl's tips for developer marketers (not just founders), a real-life example of how clear and simple copy wins

Coming back from Hel

🍐#117: Dev tool ads gallery, mechanical keyboard swag idea, and a CISO toy store

Read at your own...

🍐#116 Writing good Hacker News post titles and examples of marketing through free tools

This weeks joke is dry even for me ;)