developer marketing newslepear

developer marketing newslepear

Developer marketing insights and something about pears every week

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Featured Posts

🍐#17: Sales in dev tools, SEO growth loop, and a pricing page idea

🍐#17: Sales in dev tools, SEO growth loop, and a pricing page idea

🍐#30: Alternative way of running dev ads, "it doesn't suck" campaign, and how to show performance benchmarks

🍐#30: Alternative way of running dev ads, "it doesn't suck" campaign, and how to show performance benchmarks

Jakub Czakon
Jakub Czakon
🍐#27: Foundations of marketing, classic blog CTA, and a great Case study format.

🍐#27: Foundations of marketing, classic blog CTA, and a great Case study format.

Jakub Czakon
Jakub Czakon

Archive

🍐#124: How to make your dev brand memorable, and what is still relevant from my 2022 interview on Scaling DevTools.

🍐#124: How to make your dev brand memorable, and what is still relevant from my 2022 interview on Scaling DevTools.

Summer slack off

Jakub Czakon
Jakub Czakon
🍐#123: My most common tip for founders and an epic execution of the "flawsome" startegy

🍐#123: My most common tip for founders and an epic execution of the "flawsome" startegy

A bit of a reminiscence

Jakub Czakon
Jakub Czakon
🍐#122: Github signals monitoring and outreach success story, effective dev tool messaging and correlation is not causation

🍐#122: Github signals monitoring and outreach success story, effective dev tool messaging and correlation is not causation

Jet lag and memories

Jakub Czakon
Jakub Czakon
🍐#121 Marketing ideas from ICML 2025 conference

🍐#121 Marketing ideas from ICML 2025 conference

Canadian pear cider and more

Jakub Czakon
Jakub Czakon
🍐#120: Teardown of LinkedIn Ads from Aikido, Meme ads success story, and why both DevEx and LLMEx matter

🍐#120: Teardown of LinkedIn Ads from Aikido, Meme ads success story, and why both DevEx and LLMEx matter

I'm in Vancouver.

Jakub Czakon
Jakub Czakon
🍐#119: Website screenshot ad creative, name drop in H1, and why investing in brand matters

🍐#119: Website screenshot ad creative, name drop in H1, and why investing in brand matters

It's been a sick week, literally

Jakub Czakon
Jakub Czakon
🍐#118: Adam Frankl's tips for developer marketers (not just founders), a real-life example of how clear and simple copy wins

🍐#118: Adam Frankl's tips for developer marketers (not just founders), a real-life example of how clear and simple copy wins

Coming back from Hel

Jakub Czakon
Jakub Czakon
🍐#117: Dev tool ads gallery, mechanical keyboard swag idea, and a CISO toy store

🍐#117: Dev tool ads gallery, mechanical keyboard swag idea, and a CISO toy store

Read at your own...

Jakub Czakon
Jakub Czakon
🍐#116 Writing good Hacker News post titles and examples of marketing through free tools

🍐#116 Writing good Hacker News post titles and examples of marketing through free tools

This weeks joke is dry even for me ;)

Jakub Czakon
Jakub Czakon
🍐#115 How to solve AI engines vs docs from Clerk and a funny dev influencer promo from Sentry

🍐#115 How to solve AI engines vs docs from Clerk and a funny dev influencer promo from Sentry

Watched Montainhead yet?

Jakub Czakon
Jakub Czakon
🍐#114: Learnings on Launch Weeks from Resend, new PostHog billboards, and why not be "for every company on the planet"

🍐#114: Learnings on Launch Weeks from Resend, new PostHog billboards, and why not be "for every company on the planet"

Happy Children's Day. Each Peach Pear Plum.

Jakub Czakon
Jakub Czakon
🍐#113: How GlassFlow got to the top of Hacker News, two ideas from Buildkite homepage, and a giveaway inspiration

🍐#113: How GlassFlow got to the top of Hacker News, two ideas from Buildkite homepage, and a giveaway inspiration

Cookies, cookies, cookies

Jakub Czakon
Jakub Czakon
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