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Developer marketing insights and something about pears every week

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Featured Posts

🍐#17: Sales in dev tools, SEO growth loop, and a pricing page idea

🍐#30: Alternative way of running dev ads, "it doesn't suck" campaign, and how to show performance benchmarks

Jakub Czakon

🍐#27: Foundations of marketing, classic blog CTA, and a great Case study format.

Jakub Czakon

Archive

🍐#85: Data engineer on attribution, anti-retention patterns, and an ad breakdowns gallery

Jakub Czakon

🍐#84 Conference marketing with no budget, how to present your tool, and setting up PLS at GitHub

Jakub Czakon

🍐#83: How to plug your dev tool in the comments, Lee Robinson on dev marketing, and a tool for monitoring tool stack mentions

Jakub Czakon

🍐#82: How to find the tool stack of any company, dev tool user research, and a dev marketing playlist

Jakub Czakon

🍐#81: Great idea for Reddit ads, developer chic, and what should you ask in dev interviews

Jakub Czakon

🍐 #80: My process for devy t-shirts, gallery of YC websites and is this "bad advertising"?

And the oldest pear tree is...

Jakub Czakon

🍐#79: Prepare for HN launch even if you never will, tips on pricing, and YouTube in-feed ads

Jakub Czakon

🍐 #78: A tip for conferences, dev tool website design principles, and the intersection of data science and marketing

Jakub Czakon

🍐 #77: Growing traction in open-source, how to tell a debugging story, and my favorite user research question

Jakub Czakon

🍐 #76: How to do developer journey, signal based sales at Apollog GraphQL, and Polypane website teardown

Jakub Czakon

🍐 #75: Examples of dev tool sales outreach emails, how to pick your channels, and a new resources for founders

Jakub Czakon

🍐 #74: TikTok-style LinkedIn video ads, how to promote articles on Reddit, and MUX homepage header

Jakub Czakon

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