developer marketing newslepear

Developer marketing insights and something about pears every week

Connect

Featured Posts

🍐#17: Sales in dev tools, SEO growth loop, and a pricing page idea

🍐#30: Alternative way of running dev ads, "it doesn't suck" campaign, and how to show performance benchmarks

Jakub Czakon

🍐#27: Foundations of marketing, classic blog CTA, and a great Case study format.

Jakub Czakon

Archive

🍐#136: Learnings from 10 years of sponsoring developer events, chat hack from Stripe and an X ad from ClickHouse

Remember, remember...

Jakub Czakon

🍐#135: Kilo Code billboard campaign, and a new developer-led newsletter

Pijamas

Jakub Czakon

🍐#134: Two AI tips/prompts for audience research, and a LinkedIn Outreach Playbook

Will not spear you the details

Jakub Czakon

🍐#133 How to create a good GitHub Readme, and tips for “writing” incredible developer content

High on pear juice

Jakub Czakon

🍐#132: Google Search ads and dev tool documentaries

Esther Perel

Jakub Czakon

🍐#131 What do people think about the new Posthog website, and a fun announcement stunt from Recall.ai

Read at your own...

Jakub Czakon

🍐#130 Great LinkedIn post idea from PlanetScale, and How to sell to developers Reddit Thread.

You pearuse you don't lose

Jakub Czakon

🍐#129 How to sell if your user is not the buyer, employee advocacy trick, and a great newsletter on creating LinkedIn content

And a pear de-ser

Jakub Czakon

🍐#128 Learnings from agency running Reddit ads and how to give a good talk?

Best pizza of all time

Jakub Czakon

🍐#127: Deep dive into marketing on Product Hunt, and how to improve AI search visibility

Why do pears have different shape than apples?

Jakub Czakon

🍐#126 "Nightmares" on Hacker News, learnings from ex Vercel VP marketing, and a great launch video ad

Jakub Czakon

🍐#125: Marketing dev tools on Reddit and great baseline onboarding email from Auth0

New stuff after a little break

Jakub Czakon

1 2 3 4 5 6 7 8