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Developer marketing insights and something about pears every week

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Featured Posts

🍐#17: Sales in dev tools, SEO growth loop, and a pricing page idea

🍐#30: Alternative way of running dev ads, "it doesn't suck" campaign, and how to show performance benchmarks

Jakub Czakon

🍐#27: Foundations of marketing, classic blog CTA, and a great Case study format.

Jakub Czakon

Archive

🍐#94 Guerilla marketing, riddles, raffles, and more from the NeurIPS conference

This was my week.

Jakub Czakon

🍐#93: LinkedIn CEO/founder playbook, voice of the customer in ads, and “perfect“ socks

Coming to NeurIPS in Vancouver?

Jakub Czakon

🍐#92: Measuring Reddit ads and next-level conference booths

Hello hello

Jakub Czakon

🍐#91: Docs conversion trick, team-level activation, and writing for LLMs

Jakub Czakon

🍐#90: Developer marketing examples gallery and learnings on developer marketing at Auth0 from Gonto

Jakub Czakon

🍐#89: Pricing page framework, learnings from Resend, and open text field vs select options for self-reported attribution

Jakub Czakon

🍐#88: Learnings on pipeline and sales from Datadog, dev tool growth toolkit, and two tweaks to self-reported attribution

Good stuff.

Jakub Czakon

🍐#87: How do you get your first 100 users, growth stack at Mintlify, and learnings from 100 episodes of Scaling DevTools

Have a great week ahead!

Jakub Czakon

🍐#86: Masterclass into YouTube influencers, last sign-up step idea, and more learnings on great docs

Jakub Czakon

🍐#85: Data engineer on attribution, anti-retention patterns, and an ad breakdowns gallery

Jakub Czakon

🍐#84 Conference marketing with no budget, how to present your tool, and setting up PLS at GitHub

Jakub Czakon

🍐#83: How to plug your dev tool in the comments, Lee Robinson on dev marketing, and a tool for monitoring tool stack mentions

Jakub Czakon

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