developer marketing newslepear

developer marketing newslepear

Developer marketing insights and something about pears every week

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Featured Posts

🍐#17: Sales in dev tools, SEO growth loop, and a pricing page idea

🍐#17: Sales in dev tools, SEO growth loop, and a pricing page idea

🍐#30: Alternative way of running dev ads, "it doesn't suck" campaign, and how to show performance benchmarks

🍐#30: Alternative way of running dev ads, "it doesn't suck" campaign, and how to show performance benchmarks

Jakub Czakon
Jakub Czakon
🍐#27: Foundations of marketing, classic blog CTA, and a great Case study format.

🍐#27: Foundations of marketing, classic blog CTA, and a great Case study format.

Jakub Czakon
Jakub Czakon

Archive

🍐#115 How to solve AI engines vs docs from Clerk and a funny dev influencer promo from Sentry

🍐#115 How to solve AI engines vs docs from Clerk and a funny dev influencer promo from Sentry

Watched Montainhead yet?

Jakub Czakon
Jakub Czakon
🍐#114: Learnings on Launch Weeks from Resend, new PostHog billboards, and why not be "for every company on the planet"

🍐#114: Learnings on Launch Weeks from Resend, new PostHog billboards, and why not be "for every company on the planet"

Happy Children's Day. Each Peach Pear Plum.

Jakub Czakon
Jakub Czakon
🍐#113: How GlassFlow got to the top of Hacker News, two ideas from Buildkite homepage, and a giveaway inspiration

🍐#113: How GlassFlow got to the top of Hacker News, two ideas from Buildkite homepage, and a giveaway inspiration

Cookies, cookies, cookies

Jakub Czakon
Jakub Czakon
🍐#112: Comparison of the comparison pages dramma, and is faster a good value proposition

🍐#112: Comparison of the comparison pages dramma, and is faster a good value proposition

Book recommendations anyone?

Jakub Czakon
Jakub Czakon
🍐#111: How to do dev tool LinkedIn ads, awesome Reddit meme ad, and dev tool brand archetypes

🍐#111: How to do dev tool LinkedIn ads, awesome Reddit meme ad, and dev tool brand archetypes

What is my limit?

Jakub Czakon
Jakub Czakon
🍐#110: How to do social listening, my take on attribution, and Terminal Shop stunts on React Miami

🍐#110: How to do social listening, my take on attribution, and Terminal Shop stunts on React Miami

Can you pronounce Chruszczobród?

Jakub Czakon
Jakub Czakon
🍐#109 Building dev communities, positioning through anchoring, and I am starting a podcast

🍐#109 Building dev communities, positioning through anchoring, and I am starting a podcast

Just launched a podcast!!!

Jakub Czakon
Jakub Czakon
🍐#108: Great LinkedIn ad, and behind the scenes of PlanetScale redesign

🍐#108: Great LinkedIn ad, and behind the scenes of PlanetScale redesign

Happy holidays for those celebrating!

Jakub Czakon
Jakub Czakon
🍐#107 Marketing API products to devs

🍐#107 Marketing API products to devs

Markepear is going full ".dev"

Jakub Czakon
Jakub Czakon
🍐#106: How to write blog posts developers want to read and April Fools’ Day in dev tools

🍐#106: How to write blog posts developers want to read and April Fools’ Day in dev tools

Pearrrumble!

Jakub Czakon
Jakub Czakon
🍐#105: Communicating self-hosted deployment, learnings from Posthog, and three great examples from the Stream Director of Marketing

🍐#105: Communicating self-hosted deployment, learnings from Posthog, and three great examples from the Stream Director of Marketing

Brunch, munch, crunch. Happy Sunday!

Jakub Czakon
Jakub Czakon
🍐#104: Great feature section design pattern, Clay + YC workflow for booking meetings, and learnings from "Marketing to DevOps"

🍐#104: Great feature section design pattern, Clay + YC workflow for booking meetings, and learnings from "Marketing to DevOps"

Go humans! And go pears!

Jakub Czakon
Jakub Czakon
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