🍐 #75: Examples of dev tool sales outreach emails, how to pick your channels, and a new resources for founders

Hey,

How did the pear outsmart other fruit? It just went depear 🍐 ;)

This week on the agenda:

• New resource for dev tool founders

• Examples of dev tool sales outreach emails

• Developer marketing channels (and how to find your mix)

• + a few bonus links at the end

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Developer marketing insights

1. New resource for dev tool founders

I am super excited to read through those resources because one of the authors is an absolute top-notch dev marketer.

Justin Gage (fantastic name btw 😉 ) is a dev/tech content writer who wrote for companies like PlanetScale, Retool, and DigitalOcean. And his work is just great.

Some time ago I shared this example of how his SEO-focused article managed to get to the front page of Hacker News

If others are just as good as he is, this will be gold.

With that in mind, I’d highly suggest taking a look!

Check out Amplified ->

2. Developer marketing channels (and how to find your mix)

If I got a penny for every time I get asked “Which channels should I choose to market my dev tool?" I could probably buy a hot dog or two.

There are so many channels you can choose from. And all of them could work for some dev tool. In the article, I list out many, share my thoughts on each + a few good examples.

But the more important thing is what has a higher chance of working for you. There are a few questions that can help you make that decision:

• Where do you (my ideal dev) hang out online? Which channels, podcasts, blogs, newsletters, X/LinkedIn accounts do you follow?

• How do you (my ideal dev) stay up to date with the latest in your field?

• Do (my ideal) devs search for a solution to this problem right now?

Ask them whenever you have a chance. And follow up, to understand what they like about them.

But before you do…

Read the full article ->

3. Examples of dev tool sales outreach emails

I saw some of you folks requesting examples of good sales outreach emails. And while I have it on my list of topics to write about, I happened to find an article that goes into that exactly on the Correlated blog.

How and what to send in your sales emails to Developers

Here are the three examples they shared (but do check the article for additional commentary):

Offer engineering assistance

Social proof and architectural diagrams

Using product data to inform the discussion

Read post and comments on Linkedin ->

Need more developer marketing insights?

1. Work with me 🍐

Every week I have a few slots for Workshops (60-minute session on whatever you want), Teardowns (audit+suggestions for your homepage/messaging/ads etc), and longer-term Advising.

See how it works ->

2. Bonus links to check out

• 🛠️Analysis of Reddit Ad Performance at Prefab — Reforge

• 📰How Notion Does Marketing: A Deep-Dive Into its Community, Influencers & Growth Playbooks

• 🍎Is it worth running around $1000 in ads if I'm targeting developers? : r/SaaS

3. Join our Slack community

1700+ dev tool CMOs, heads of growth, product marketers, and other practitioners talking shop.

Check out marketingto.dev ->