Developer marketing insights
1. Learnings from an AMA with a Head of Growth at Supabase
Came across this AMA where Rory Wilding, from Supabase, shared some tips for growing an amazing brand.
But here are some of my takeaways:
Getting technical founders involved in marketing is a huge level. Most tech founders don’t want to do that. They want to leave marketing to marketers. This is why those who do get involved have an upper hand. And to resonate with devs on Twitter to such an extreme you need that insider knowledge. (I also wrote about how Tailscale gets on Hackernews because of that).
Early days focus on feedback, not scaling channels. They went over GitHub profiles of folks signing up and reached out to as many as possible to gather feedback. They used the approach from “Mom Test” to understand the dev workflow and jobs to be done best.
Launch weeks make a difference. Some of it is pushing the velocity of output with a static deadline. Some of it is company culture and rallying the team around promoting what you built. Some of it is condensing promotion and landing that dev mindshare even if for a few days.
But the one that we should never forget is this:
“Engineering are heavily involved with all things related to growth. Without a solid product that solves a need for people it's pretty hard to grow anything. A lot of this comes back to iterating based on good feedback loops with our community.”
Rory Wilding, Head of Growth at “the meme company that builds databases”
2. Coconut water giveaway from Datafold
Thinking about your next conference giveaway idea?
How about a coconut? Datafold did just that!
Coconut + logo burned on it + a person who can open them up
A memorable, shareable, fresh (literally), and wholesome conference experience.
And I bet it didn't cost an arm and a leg too.
It goes to show how creativity matters when planning those things.
Thinking about doing a similar thing in Poland... with potatoes of course ;)
3. Great Reddit post format (with an implicit CTA)
Reddit dev communities are notoriously hard to market in.
You need to have something really valuable to say to that dev crowd.
But even if you do, it is so easy to screw it up and get trolled or downvoted for "obvious promo".
I know that from experience. So painful to watch.
Start with an interesting, attention-grabbing but not yet a clickbaity title.
Say who you are and why you have something (new) and valuable to say here.
Go straight to the point, to the (technical) value. I like the obvious numbered list delivery.
Drop emojis, bolding, and extensive formatting if you want to "keep it real".
Make sentences short. Cut all the fluff. State your opinions and facts "as they are".
Do implicit CTA. Drop the explicit one but hint at something that those interested may want.
Try something like that next time you post and see what happens.
Obviously, it is nearly impossible to do when:
You have no real experience to share
You have nothing really valuable to say
You don't have opinions and/or facts on the subject
But then why would you even post something?