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🍐#51: Big list of sales signals, developer marketing metrics, and a powerful blog call to action

Author

Jakub Czakon
February 04, 2024

Hey,

I found my new favorite search engine: Pearplexity 🍐 ;)
No, but srsly, I’ve been using that (and Reddit) a ton lately.

This week on the agenda:

  • List of signals that suggest people may want to talk to sales

  • Developer marketing metrics (how I see them)

  • Interesting dev blog CTA idea from V7

  • + a few bonus links at the end

Let’s go!

πŸͺ§ Promo

Wizard on Demand is a dev tool content marketing agency.

What they do is:

  • strategize on content that delivers results that mean something to you (signup, demo, trial, qualified sales pipeline)

  • write technical dev-focused blogs, guides, books (following an interview-based approach with your subject matter experts)

  • design illustrations and diagrams to make it look good (and share well)

  • distribute the content for you via SEO and paid channels

And again, they optimize for your KPIs (signups, demos, trials) not just clicks and traffic.

  • Together you strategize/review results on a monthly cadence

  • They write and distribute content for you on a weekly cadence

Watch a video about how Wizard on Demand works, or Book a meeting with Oleksii Klochai (he is in our community as well).

Developer marketing insights

1. List of signals that suggest people may want to talk to sales

I talked about it a few times already when discussing developer sales motion. Devs generally don’t want to talk to you. Definitely not right after they signup for a free account. Maybe not ever.

But there are moments in their journey when they actually don’t mind (or even want to). That is even more true for a technical buyer persona within that account.

Ok, but how do you know when those moments appear?

You combine signals from the product, docs, website, community slacks or discords, GitHub repos, socials etc.

Kevin White from Common Room created a fantastic resource listing 100+ of those signals.

This spreadsheet is pure gold. Not everything is strictly dev-focused but most of it is very relevant to any B2B sales motion.

Share it with your sales team and they will probably love you for it.

2. Developer marketing metrics (how I see it)

What metrics should you look at in the developer marketing motion?

Finally wrote down my thoughts on it.

π—§π—Ÿπ——π—₯ π˜„π—Όπ˜‚π—Ήπ—± 𝗯𝗲 π˜π—΅π—Άπ˜€:

  • Look only at metrics that help you make decisions. If you track metrics, create dashboards but don't use them for decision-making rethink your metrics

  • Use a mix of self-reported and software attribution to understand where people come from and what converts

  • Look at both leading and lagging metrics to optimize programs, activities, and budget allocation. But understand the difference and purpose of each.

π—œ 𝗴𝗼 𝗱𝗲𝗲𝗽𝗲𝗿 π—Άπ—»π˜π—Ό:

  • Why do you even track marketing metrics?

  • How do you track attribution in developer marketing?

  • What KPIs should the developer marketing organization own?

  • What metrics to monitor for each stage of the developer journey?

  • And more

3. Interesting dev blog CTA idea from V7

CTAs in technical articles is a tricky subject:

  • Go too aggressive and "obviously an ad"  and devs ignore it

  • Go too subtle and you may not get the reader’s attention at all

I like how V7 approached it in this article:

  • They add a separate (aside) section but it is subtle, feels like a part of the article

  • They use a GIF image creative that catches my attention and simply shows the product

  • They used various anchor link CTAs. Interestingly these often get more clicks than buttons

What I'd change/test is making this CTA not a generic value prop but something closely connected to the rest of the article.

Need more developer marketing insights?

1. Work with me

  • I have a few slots every week for 60-min strategy sessions and longer-term advising. We can talk strategy, tactics, brainstorming, whatever you need right now. See how it works -> 

  • You can also promote your product/service/job in this newsletter. But I want to 100% make sure this will add value for the readers so… Let’s talk first ->

2. Join our Slack community

1400+ dev tool CMOs, heads of growth, product marketers, and other practitioners talking about things like this:

3. Bonus links to check out

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