Hoping for a good discussion in the comments with more examples shared to drive additional engagement and fun convos.
And I’d love your support in there.
I’ll follow up with an email once it is live, ok?
Developer marketing insights
1. How to price and package open-source
In this particular episode, she talked with passbolt founders about their experience pricing/packaging open-source.
First, they built a community for their open-source product.
At some point subgroup of the community started reaching out and asking if there was a commercial version coming.
They talked to them to really understand why and what they would want to pay for. They asked them: “Why not just use the community version?”
They learned that the community edition was great for single-user productivity and collaboration within a single team.
But bigger organizations need scalability, compliance, SSO. And that the persona that needs this the most is admin. They sell to them.
They also warn OS founders not to commercialize too quickly. You will have 2 competing products with different roadmaps, metrics etc. And if you are still small this will slow you down by a lot.
And yes, your open-source edition is a competitor to your commercial product.
2. "Top of the article" CTA on the blog from Eartlhy
Need one more call-to-action idea for your dev tool blog?
How about starting an article with it?
Sounds weird but if done right it can work. Even with devs (or maybe especially with devs).
Earthly did and they are known for great dev-focused content.
You start your article with a contextual call to action where you explain:
Who you are and what your product does
And how that is relevant to the content of the article
Link out to more product-focused pages, ideally relevant to content
And then you let people read.
Those who find the topic important will remember you and/or maybe click out to see more.
I like it. It's explicit, transparent, and actually noninvasive.
3. Integrations section on Meilisearch homepage
How to show integrations on your dev tool homepage?
Every dev tool needs to integrate with other libraries in the space.
And you want to show how well integrated with the ecosystem you are.
But you actually want to do a bit more than that.
You want devs to see how easy/flexible/clean it would be for them to use it.
That is why instead of showing just logos from your ecosystem it is good to show the code too.
They show a big list of integrations that show the breadth
For each, there is a code snippet on a relatable example
+ call to action to all integrations and selected one
I am sure this is getting more clicks than just a list of logos.
Need more developer marketing insights?
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