🍐 newslepear reader survey
I want to make this newsletter really valuable for you. Like top.
So figured I’d put together a quick 6-question form to learn more about you (and other readers).
Be as harsh, specific, and selfish in your suggestions as you can. I would really appreciate it.
(btw, I learned this survey format from Superhuman. Steal it for your product.)
Developer marketing insights
1. A big list of developer content creators and influencers
Folks from crowd.dev put together this amazing resource.
240 developer influencers/creators
Topic tags like “machine learning”, “devops”, and “frontend” to filter the list
Follower count and estimated reach for Twitter, Linkedin, Youtube, and personal blogs
+ links to their socials and emails to reach them
Yeah, so next time you’ll be looking for dev influencers, you should probably start here.
2. Devy blog design from Bun
This is one of the more devy blog designs I've seen in a while.
It has this docs-like feel.
But is just a bit more fun and loose than most docs would allow.
smells like there could be value with code all over the place
shows visuals taken from another devy channel, Twitter
hints at social proof through Twitter engagement
And if your posts are code-heavy, then a docs-like experience is where you want to be anyway.
But you can spice it up with things that wouldn't fit the docs.
Like a Twitter embed or a meme.
3. Super funny CTA from PostHog
Beautiful mockery of classic conversion tactics from PostHog website.
I have to admit I chuckled ;)
And I bet many devs who don't think of marketing very highly chucked too.
That builds rapport. (hopefully) makes you one of the tribe rather than another faceless corpo.
BTW, they used it as a bottom of the homepage call to action.
Most of the people who scrolled there are not going to buy anyway.
But they may share the website with someone who will.
Need more developer marketing insights?
1. Work with me
I have a few slots every week for 60-min strategy sessions and longer-term advising. We can talk strategy, tactics, brainstorming, whatever you need right now. See how it works ->
You can also promote your product/service/job in this newsletter. But I want to 100% make sure this will add value for the readers so… Let’s talk first ->
2. Join our Slack community
1100+ dev tool CMOs, heads of growth, product marketers, and other practitioners talking about things like this:
3. Bonus links to check out