If understanding the impact of devrel/dev marketing programs is hard.
And getting people to track all activities that happen all over socials, Reddit, and communities is really hard.
Then knowing what activity drives results like GitHub forks or YouTube subscribers is like “I almost don’t want to try” hard.
And so people give up and move with little to no analytics.
krunch is a tool that helps with that by:
With that, you see exactly which Tweet or Slack discussion drove conversions.
🔥On top of all that, they have just released an AI feature that generates dev-focused copy for socials based on the long-form content you want to distribute.
Plus right now it is free. Pretty neat.
Developer marketing insights
1. What is good and bad developer marketing
Cecilia Stallsmith is a platform and developer GTM investor, consultant, ex-director of platform marketing at Slack, ex-devrel, and platform ecosystem manager at Box.
Yeah, likely knows what she’s talking about.
Recently wrote an article on the good and bad of developer marketing. Gold.
Show don’t tell
Your marketing site matters, but your docs REALLY MATTER
Content marketing has to be high-value
Provide a variety of onramps
2. "Between to Nerds" Video from SST
This is one of the most interesting content pieces I have seen in dev tools recently 👇
Comes from SST and believe it or not is a comedy video created to promote integrations.
So SST integrated with Astro and instead of creating "just another how-to use X+Y" video they created this:
A copy of "Between Two Ferns" comedy show
With one of the founders of Astro framework which they integrated recently
Where they don't really talk about integration too much ;)
And reportedly got a ton of signups from this
It was a fun brand play but got way more views than a tutorial ever could.
And it connected with their audience in a human way that will be remembered (and shared).
3. Header with speed benchmarks from Bun
If your dev tool's USP is that it is faster -> Show it in the header
I like how folks from Bun focus on the fact that they are a faster library.
They show the benchmark as the key visual on the homepage header.
If you think about it how else do you really want to show that you are faster?
This is believable, especially with a link to the benchmark so that I can dig deeper.
They show competitors, they don't pretend they don't exist.
And they talk about being faster left right and center.
I mean, they drive this "we are faster" home for me.
If that was important to me, I'd check it out.
Need more developer marketing insights?
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3. Bonus links to check out
How can I make this better?
I hope you learned something new. Did you, though?
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Reply to this and let me know.
Talk to you next week,