Developer marketing insights
1. Modern developer-led GTM
A lot of great insights in there including a deep dive into modern developer-led GTM.
What is “Modern developer-led GTM” about:
It acknowledges 2 very different personas involved in the purchase process, a Developer and a Buyer.
It is neither bottom-up nor top-down, but hybrid.
It is collaborative and assumes coordination between teams (product/devrel/marketing/sales).
And because of that, you need to:
Think Account First; Lead Second
Understand who is a buyer and who is a user from your lead database
Setup a Developer Database to Nurture Developers from aspirational accounts
Analyse and Strategise Account Entry based on Accounts with Relevant Developer Activity
Collaborate and Close
2. Flatfile office hours CTA in the docs
So you set up office hours with your product team and you want to get as many users/customers/prospects to show up on a weekly basis.
Btw, I really like the concept of office hours.
You give people the option to "get a demo" and answer their questions
But you don't make them schedule anything, they can just come (or not)
You get your devrels or product to do those weekly and then you just have to figure out how to get people there.
Classic options are to put info in onboarding sequences, in the app, or on the website hello bar.
I find this idea brilliant as many people who browse your docs (especially for the first time) are in that evaluation mode and would actually want to do that.
Plus calls to action in the docs get more respect by design ;)
3. Snowflake billboards
Ideating how to do dev tool billboards?
I like these from Snowflake.
Especially the customer showcase ones as the format can be almost copy-pasted ;)
But the most interesting thing about those billboards is:
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