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  • 🍐 #28: Monetizing open-source, dev t-shirt idea, and an awesome Linkedin post format

🍐 #28: Monetizing open-source, dev t-shirt idea, and an awesome Linkedin post format


Did you know that pearwood 🍐 can be used to produce musical instruments? Recorders and flutes seem to be the most common.

This week on the agenda:

  • Learnings on open-source monetization from Kelsey Hightower

  • Classic copy idea for developer t-shirts

  • Linkedin post format from 87k followers dev influencer

  • + a few bonus links at the end

Let’s go!

Developer marketing insights

1. Learnings on open-source monetization from Kelsey Hightower

Kelsey Hightower is the devrel legend. And in this video, he shared his learnings on monetizing open-source projects (among other stuff).

Here is what I got from it.

Packaging tips:

  • Putting GUI and login box (via open directory) is not a packaging strategy

  • What is a priceable pain: what features do people need AND are willing to pay for?

  • Put things that the community users find boring and Enterprise customers find valuable. That Cobol integration may just be the thing.

  • When looking, devs need a solution right now. Talk to sales is the only CTA >and they are out.

  • Puttin plugins ecosystem in the Enterprise is bad. nginx did it and people hated it. You want people to extend and make your platform more useful.

  • Monetizing based on professional services is great but small. Nothing wrong with building a small high-margin business. It is just really hard to scale and doesn’t really work in VC-backed companies.

2. "Did X and all I got is this lousy t-shirt"

This is a solid swag copy template that resonates with devs.

"I did X and all I got was this lousy Y"

Why this works imho is:

  • it is snarky

  • it is a little self-deprecating

  • it brags a bit about the work/expertise

Very solid start if you run out of ideas.

3. Code + Viz Linkedin post format

A great example of a dev-focused Linkedin post format from Khuyen Tran (87k followers on Linkedin).

What I like about this:

  • It stands out in the feed with a pink background

  • It is helpful and visual. Shows the code and result of the code in one view.

  • I know right away what the post is about and why I should "... see more"

  • It is a format that can be reused for many scenarios

Just great job!

How can I make this better?

I hope you learned something new. Did you, though?

What would you like to read more about?
Reply to this and let me know.

Talk to you next week,

Need more developer marketing insights?

1. Work with me

  • I have a few slots every week for 60-min strategy sessions. We can talk strategy, tactics, brainstorming, whatever you need right now. Book a session ->

  • I also do longer-term advising. We meet weekly/biweekly and I help you hit your dev marketing goals. Reach out ->

2. Join our Slack community

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3. Bonus links to check out

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