🍐#130 Great LinkedIn post idea from PlanetScale, and How to sell to developers Reddit Thread.

You pearuse you don't lose

Author

Jakub Czakon
October 05, 2025

Hey,

Shorter one this week. I guess you’ll have to go through the resources I shared. But you know what they say. You pearuse 🍐 you you never lose!

This week on the agenda:

  • Great LinkedIn post idea from PlanetScale

  • How do you sell to developers without turning them off?

  • + a few bonus links at the end

Total pearusing time: 5min

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Developer marketing insights

1. Great LinkedIn post idea from PlanetScale

This is viral viral post for a person with <5k followers.

Short video of an interactive visualization showing how fast/slow apps are depending on where databases are (or at least this is what I think it is ;)).

Also, it breaks some of the formats/templates that are super text heavy too. Feels more like Twitter really: one idea (problem PlanetScale solves) + one interactive visual that presents it.

So yeah, one idea/problem, one great visual. One great visual that is hard to create, valuable in and of itself.

Ben has a few more of these on his LinkedIn/Twitter. Great stuff for inspiration. And definitely click out and see the interactive part of it.

2. How do you sell to developers without turning them off?

Saw this Reddit thread (btw are there more of these dev GTM focused threads on HN/Reddit recently?)

Lots of “classic” advice like:

  • Lead with self-serve: docs, 5-minute quickstart, sandbox, examples.

  • Explain “how it works” in 5 seconds. Features > vague benefits > connecting it to capabilities

  • Don’t pitch in community. Show up, answer with code, be helfpul.

A lot of it I touched on either in How to sell to developers or Developer marketing guide.

But a few really good comments with first-hand experience in there that I wanted to share:

Need more developer marketing insights?

1. Work with me 🍐

"You helped us land messaging that clearly states the problem and solution in the words our champions actually use. The homepage is super crisp now."

Chinar Movsisyan, Founder, Feedback Intelligence

If you want my help I do Workshops (60-minute session on whatever you want), Teardowns (audit+suggestions for your homepage, messaging, ads etc), and longer-term Advising.

2. Bonus links to check out

3. Join our Slack community

"Been here 20 min and already folks are sharing great advice."

Charles Cook, VP Marketing & Ops @Posthog

2400+ dev tool CMOs, heads of growth, product marketers, and other practitioners talking shop.

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