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- 🍐#115 How to solve AI engines vs docs from Clerk and a funny dev influencer promo from Sentry
🍐#115 How to solve AI engines vs docs from Clerk and a funny dev influencer promo from Sentry
Watched Montainhead yet?
Jakub Czakon
June 08, 2025
Hey,
Watched Mountainhead this week. Found it soo funny. What all the critique is about? Maybe I’m too plugged into the VC bubble. Good thing most of us here are ;). {INSERT PEAR 🍐 PUN} (will do next week, I promise).
This week on the agenda:
AI engines VS docs and what Clerk is doing about it
Terminal Shop “Sentry can’t fix this” promo
+ a few bonus links at the end
Total pearusing time: 5min
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Developer marketing insights
1. AI engines VS docs and what Clerk is doing about it
There is a lot happening with docs and AI coding tools, AI chatbots etc.
One thing I’ve experienced, and heard from others is the rise of support tickets for hallucinated methods or libraries. As in:
devs didn’t go to the docs to search,
they just asked AI engine to read them and give them a how to,
it gave them a how to that uses methods/libraries that don’t exist.
Don’t have a good solution for that yet (pls share yours). But this is an interesting idea from Clerk.com that helps with that slightly (assuming ppl did go to your docs).
You can safely assume a big % of people will try and prompt their way to a working code.
Why not give people a prompt that has some guardrails around it?
You can see that prompt here. I like it. I wonder if this will become a bet practice. And generally what will happen to the docs that will more and more be read by AI engines not people.
2. Terminal Shop “Sentry can’t fix this” promo
Really liked how folks from Sentry approached this influencer colab.
I know I know this is so, sooo on the nose (pun very much intended).
Two guys coding away on the sofa. You think it is going to be a play on the tabs vs spaces argument from Silicon Valley.
Then a plot (gut) twist, and then another twist rolling the Sentry ad “Sentry can’t fix this”. Gives a reason for people to share and seems like people enjoyed this one.
In ads catching attention and breaking the pattern are super important. So much more these days when solid cookie cutter sameness is easier to produce. You want to go different. I like how they did it, even if it is not everyone’s cup of tea.
Also it is a promo mostly to the audience of Terminal.shop (and ThePrimeagen, teej dv, and dax). And they are all jokes, puns, zero seriousness. So it does smell right ;)
Btw, a few months back I shared an example video ad from this campaign. Cool/fun stuff too:
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